About Hanaya Tech

We're on a mission to transform agriculture across West Africa by connecting farmers to markets through technology.

Our Story

Hanaya Tech was born from a simple observation: smallholder farmers in Ghana were losing up to 40% of their income to middlemen and post-harvest losses. Despite producing quality crops, they had no direct access to markets, fair pricing, or modern farming tools.

Founded in 2019 in Accra, we set out to build a digital bridge between farmers and buyers. Today, we serve over 15,000 farmers across all 16 regions of Ghana, with expansion into Cote d'Ivoire and Nigeria underway.

Our platform combines market access, agronomic advisory, supply chain logistics, and financial services into a single ecosystem that empowers farmers to grow their businesses and buyers to source with confidence.

Company Photo

What Drives Us

Our Mission

To empower smallholder farmers with technology that provides fair market access, increases productivity, and builds sustainable livelihoods.

Our Vision

A West Africa where every farmer has the tools, market access, and financial services to thrive — transforming subsistence farming into profitable enterprise.

Our Values

Farmer-first innovation, transparency in all transactions, community empowerment, sustainability, and inclusive growth that leaves no one behind.

Our Journey

2019

The Beginning

Hanaya Tech was founded with a mission to connect smallholder farmers to fair markets using technology.

2020

First 1,000 Farmers

Launched our digital marketplace and onboarded the first 1,000 farmers across three regions in Ghana.

2021

Supply Chain Expansion

Introduced cold chain logistics and warehouse management, reducing post-harvest losses by 40%.

2022

Financial Services Launch

Partnered with financial institutions to offer micro-loans and crop insurance to registered farmers.

2023

10,000 Farmers Milestone

Reached 10,000 active farmers and expanded operations to all 16 regions of Ghana.

2024

International Recognition

Won the African Agritech Innovation Award and secured Series A funding for regional expansion.

2025

Regional Expansion

Expanding to Cote d'Ivoire and Nigeria, with 15,000+ farmers and growing across West Africa.

Meet the Team

Passionate people driving agricultural transformation across West Africa.

SA

Selima Alhassan

Founder & CEO

Agricultural economist with 15+ years in agritech innovation across West Africa.

TG

That Guy

Chief Technology Officer

Former Google engineer passionate about using technology to transform agriculture.

DH

Don Haruna

Co-Founder & COO

Supply chain expert with deep experience in agricultural logistics and distribution.

MS

Maxwell Swag

Head of Farmer Relations

Community development specialist connecting smallholder farmers to resources.

SE

Someone Else

Lead Product Designer

UX designer focused on creating accessible digital tools for rural communities.

VK

Verneranda Kwame

Head of Partnerships

Strategic partnerships leader building bridges between farmers, buyers, and investors.

Want to Join Our Mission?

We're always looking for talented people who share our passion for transforming agriculture through technology.